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Our history

It all began with a child's dry hair and a mother's desire to find natural solutions. It is that journey that created N.S.L Cosmetics.

Read our story

Production

Every product is handcrafted in our private laboratory in Stockholm – without industrial machines, in small batches with attention to every detail.

See how we manufacture

Environmental responsibility

We believe that a beautiful world requires responsible companies. That is why we actively work to minimize our environmental impact – in every product and every decision we make.

Read about our environmental work

ADVANCED HANDCRAFT • NATURALLY EFFECTIVE

About us

N.S.L Cosmetics is a sole proprietorship founded and owned by Nimowe Lövgren, based in Huddinge in southern Stockholm.

We were created from a conviction – that a beautiful world starts with a healthy planet. We believe that when our earth feels good, we feel good. And vice versa. Therefore, it is obvious to us that our products should not have a negative impact on the environment.

We also believe in something else: that natural products can be at least as effective as conventional ones. Perhaps more so. By using a higher proportion of active ingredients, we combine the natural with the result-oriented – products that actually keep their promises.

That is our passion: naturally effective products that care for both you and our earth.

Production and development

All products from N.S.L Cosmetics are handmade in our private laboratory in Huddinge, southern Stockholm. We set high standards for our raw materials and source ingredients from carefully selected suppliers who guarantee the highest quality.

We are constantly working to develop and improve our products based on customer needs and the latest research in natural cosmetics. If you have any questions about our products or ingredients, you are always welcome to contact us directly – the people who make them are also the ones who answer.

Read more about our production

Market

Our customers are primarily based in Sweden, but we deliver throughout Europe – our hair care products have even found their way to Finland!

Our environmental work

We believe in running a business with care for our planet. Through our partnership with Ecologi, we contribute to global climate projects and tree planting for every order placed in our shop. You can find more about our environmental work on our Environmental Responsibility page.

The company and the founder

N.S.L Cosmetics was founded on March 15, 2024, and is owned and operated by Nimowe Lövgren. As the sole founder, I am responsible for the entire operation – from product development and manufacturing to customer service and sales.

Since its inception, the company has grown rapidly. In 2025, sales increased by 258% and the number of customers by 192% compared to the previous year.