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Consistency enhancers and thickeners

Gel, cream or serum – what really determines the consistency of a cosmetic product? In this blog post, we will go over how to use thickeners and thickeners to create the right texture and viscosity in your formulations.


What is a consistency enhancer or thickener?

Consistency enhancers are used to:

  • Thicken water- or oil-based products

  • Create gels, serums or creams

  • Improve stability in emulsion systems

  • Adjust the feeling on the skin (sensory)

They can be natural, synthetic or semi-synthetic – and the choice affects both the function and feel of the product.


The difference between gel, cream and serum

  • Gel : Water-based and transparent with a light, cooling feel. Usually contains gelling agents such as xanthan gum or carbomer.

  • Serum : Light liquid or semi-gel. High concentration of active ingredients. Can be water or oil-based.

  • Cream : Emulsion of oil and water. The consistency is controlled by both the emulsifying system and thickening agents (e.g. cetyl alcohol, xanthan gum, lecithin).


Common consistency sensors you can test

🟣 Xanthan gum – Natural, suitable for both jellies and creams. Easy to use, but sometimes gives a bit of a "stringy" feeling.
🟣 Carbomer – Synthetic, provides clear and silky gel texture. Requires neutralization (e.g. with sodium hydroxide) to work.
🟣 Lecithin – Natural from soy or sunflower. Provides a softer texture and improved skin feel. Also acts as a co-emulsifier.
🟣 Hydroxyethylcellulose (HEC) – Good for water-based products. Produces clear jelly.
🟣 Cetyl Alcohol / Cetearyl Alcohol – Wax-like consistency agent in oil phase. Provides fullness in creams.
🟣 Guar gum / Konjac gum – Alternative to xanthan, provides different textures depending on concentration.


Tips for using them correctly

  • Always read the manufacturer's recommended usage percentage.

  • Some dissolve best in cold, others require heat or high pH.

  • Dose small amounts at a time to avoid lumps – preferably pre-mix with glycerin.

  • Combine different thickeners for customized texture!


Do you want to create a silky gel, a fluffy serum or a rich cream? It all starts with the right knowledge of thickeners. Experiment and write down what works best for your formulations!

With natural passion,
NSL Cosmetics


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