2025 was a year we will never forget.
It was a year that started with headwinds – but ended with hope, strength and growth. A year that reminded us why Nimowe Beauty exists, and why we refused to give up when it was the toughest.
When everything was about to end
The first half of 2025 was extremely tough for us. Sales were poor and we were, for the first time since our inception, very close to having to close down .
The thought of ending Nimowe Beauty – and NSL Cosmetics – was heartbreaking. This is not just a business. It is something we have built with time, love and perseverance. Even thinking about letting it all go hurt.
But we really didn't want to give up.
When you saved us 💛
In sheer desperation – but also with hope – we started a fundraiser for NSL Cosmetics. That fundraiser was absolutely crucial.
Thanks to you, we were able to avoid bankruptcy and continue.
At the same time, I, Nimowe Lövgren , took on an extra job alongside the company. A job I still have today, in order to secure the business and give Nimowe Beauty the stability it needs to continue.
It wasn't easy. But it was necessary.
An important step for the planet 🌍
In April, we took a step that means a lot to us.
We started a collaboration with Ecologi , with the goal of contributing to a more sustainable future. Together we set a goal:
100 trees planted before the end of 2025.
We didn't make it all the way there – but we came very close.
In total, we planted 94 trees during the year. Considering that the collaboration started in April, and not at the beginning of the year, we are incredibly proud of the result. Each tree is a concrete imprint for the future – and proof of what small businesses and conscious customers can achieve together.
The product that changed everything
In May, we launched our most groundbreaking product yet:
Instant Age-Defying Day Cream
This is our most advanced and effective product ever – and it was after this launch that we began to see a clear turnaround for the first time in a long time.
Sales slowly but surely began to increase. Hope returned.
A breakthrough in advertising
In August, something happened that may sound small – but made a big difference.
For the first time, we managed to create a selling ad on Facebook and Instagram . For real.
It gave immediate results and became an important piece of the puzzle in reaching out to more people, in a way that actually worked.
Records, expansion & new steps
In November, we broke a record in the number of orders. A milestone we barely dared to dream of earlier in the year.
That same month, we also launched accessories in the store – a new step for Nimowe Beauty and a way to broaden the range without compromising our values.
The year in numbers ✨
When we sum up 2025, the numbers are almost hard to take in:
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Sales increased by 258% compared to 2024
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The number of customers increased by 192% compared to the previous year
Considering where we started the year, this feels nothing short of incredible.
Thank you for being part of the journey.
2025 taught us that small businesses are vulnerable – but also strong.
Without you, Nimowe Beauty would not exist today.
Thank you for every order, every share, every word of encouragement and every choice to support small-scale and handmade.
We enter 2026 with humility, caution – but also with new strength and new dreams.
This is just the beginning.
With warmth,
Nimowe Lövgren
Founder of NSL Cosmetics/Nimowe Beauty
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