From passion to profession
Creating your own skincare brand is a dream for many – but how do you actually go from idea to reality? In this part of the formulation school, we guide you step by step through the most important parts of the process, based on experience and a passion for natural cosmetics.
🔍 Step 1: Find your vision
Start by answering these questions:
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What do you want your brand to stand for?
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What problem do your products solve?
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What feeling do you want customers to get?
A clear vision helps you make decisions in everything from ingredient selection to design.
🧴 Step 2: Formulate your products
Start small with a few well-thought-out products. Learn about:
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Ingredients – choose safe, effective and preferably natural ingredients.
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Formulation techniques – experiment with different consistencies, scents and functions.
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Safety – understand pH, preservation and hygiene during manufacturing.
👉 Our previous sections in the formulation school are a goldmine for you in this step.
🧪 Step 3: Test and evaluate
Before sale, thorough testing is required:
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Stability test – can the product withstand time and different temperatures?
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User test – what do testers think about the consistency, scent and effect?
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Safety assessment – in Sweden, a product information file (PIF) is required according to the Cosmetics Regulation.
🏷️ Step 4: Labeling and packaging
You need:
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INCI declaration (ingredients in the correct order)
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Consumption symbols (e.g. PAO icon)
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Contact details & batch number
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Design – choose colors, fonts, and labels that reflect your brand.
🛍️ Step 5: Start selling
You can sell:
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In your own online shop (e.g. Shopify)
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Through resellers
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At markets and events
Don't forget to register as a cosmetics manufacturer with the Swedish Medical Products Agency and report each product to the CPNP portal.
❤️ Tips from reality
Running your own skincare brand requires patience, diligence, and passion. But it's also an incredibly rewarding journey. Start small, learn along the way, and let your unique vision guide you forward.
You can do it! 💪🌿
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